History of Godiva
The History of Godiva Chocolatier
Godiva Chocolatier was founded 80 years ago in Brussels, Belgium when master chocolatier Joseph Draps founded a chocolate company that was named in honor of the legend of Lady Godiva.
The Lady Godiva Legend
Many hundreds of years ago, a woman of great generosity and beauty left an indelible impression upon the people she reigned over in Coventry. Known for her lustrous hair and bountiful nature, she dedicated her life to the impoverished and stricken.
Her husband, Lord Leofric, was a powerful ruler, unsympathetic to the citizens of his kingdom. When he imposed a heavy burden of taxation upon his subjects, Lady Godiva protested. Lord Leofric boomed forth a challenge: If Lady Godiva rode naked through the streets, and if the people of the city remained inside, the taxation would be lifted.
Lady Godiva agreed to this bargain. Although she was demure in spirit, she was always most generous in action. Then finally, it was the morning of the event. Dawn rose, and the clock struck seven, ringing through the cobbled streets. The people closed their shutters, as promised. Lady Godiva's velvet gown dropped to the ground, her luminous skin shimmering.
The ride began.
Throughout the streets echoed the foreign sound of hooves galloping, yet not a single glance flew her way.
Upon her finish, the thunderous cheers were heard throughout the town. Lady Godiva had braved modesty and convention to win the hearts of all who knew her. As promised, Leofric eased his taxation of the poor, and her place in history was immortalized.
The legend of Lady Godiva has not diminished, but instead has grown and deepened. Centuries later, Joseph Draps, a renowned Belgian chocolatier, created a line of chocolates with extraordinary richness and design, a collection of passion and purity. He sought a name that embodied the timeless qualities of passion, style, sensuality and modern boldness. His choice?
Godiva.
The Godiva Chocolatier Story
It's not surprising that Godiva Chocolatier, one of the creators of the world's most elegant, hand-crafted chocolates, originated in Brussels, Belgium. For generations, Belgium has had a tradition of perfectionism, from its Rubens paintings and gothic architecture to products made of intricate lace, glittering crystal and its fabulous cuisine.
In keeping with this tradition, Joseph Draps introduced Godiva chocolate to Belgium in 1926. Draps opened the doors to his shop on a cobblestone street on Grande Place, selling his unique formula of rich chocolate with unparalleled smoothness. With a remarkable eye for detail, he set forth the standard at Godiva for innovative selection of elegant, European shell-molded designs and beautiful packaging.
Through the years, these standards have been maintained as assiduously as Draps' recipes have been guarded. As a result of this adherence to Draps heritage, Godiva chocolates evoke the greatest in confectionery excellence. The same careful attention to quality is apparent in the exquisite European-style gold ballotins and handcrafted seasonal packaging that have earned Godiva a reputation for design excellence.
Global Expansion
As the success of Godiva Chocolatier grew in Belgium, Joseph Draps sought to expand the company into international horizons. The first Godiva boutique outside of Belgium was opened in 1958 in Paris on the fashionable Rue St. Honoré. Openings in the United Kingdom, Germany, Italy and more followed.
The Godiva brand then looked to North America. Godiva made its North American debut in 1966, at one of the country's most elegant department stores, Wanamaker's in Philadelphia, Pennsylvania. In 1972, the first Godiva boutique in North America opened on New York's fashionable Fifth Avenue. Today there are over 275 Godiva boutiques in North America.
Expansion also continued into Asia. The first Godiva chocolates became available in Japan in the prestigious Nihonbashi Mitsukoshi Department Store in central Tokyo in 1972. In 1998, the first Godiva store in Hong Kong opened in the upscale department store Sogo. Locations in Taiwain and Singapore exist today.
Godiva is now available from Belgium to Singapore, from Denver to Dubai, making the Godiva brand known - and loved - in over 80 countries around the world.
Godiva Now
Since its introduction to America in 1966, Godiva continues to be the leader in the premium confectionery category. Godiva Chocolatier owns and operates more than 450 boutiques and shops worldwide where consumers can find a comprehensive selection of Godiva offerings. Godiva products are also available at finer department and specialty stores. Additionally, the company issues six seasonal mail-order catalogs a year in North America and accepts phone and internet orders.
From New York to Paris to Tokyo, it is Godiva that brings the best of Belgium to the world.
自1968年起，Godiva更 成为比利时皇室御用的巧克力品牌，不愧是最贵气的巧克力。在高迪瓦巧克力制造的超过200款巧克力当中，有3款是为比利时皇室的盛事而特别设计的，其中最 新的一款名为 “Mathilde”，是为纪念1999年比利时王子大婚而特别以王妃的名字命名的。除了比利时皇室，很多世界名人如美国前总统克林顿 (Bill Clinton)、女星伊丽莎白·泰勒 (Elisabeth Taylor) 等都是高迪瓦巧克力的忠实Fans。
自古以来，比利时人民一直保存着追求完美的传统，代代相传。由著名画家鲁本斯的油画和哥特式建筑，以至手工的精细花边、色彩夺目的水晶和叫人一试倾心的美味巧克力，全是极品中之极品。Joseph Draps 先生继承了这个传统，1926 年他在 Grande Place 一 条用鹅卵石铺成的大街上开设了首家高迪瓦巧克力店。Joseph Draps先生把传统巧克力的配方加以改良，为高迪瓦巧克力创造出独一无二的香滑浓郁质感。凭着超凡的观察力和设计才华，Joseph Draps 先生为 Godiva 创新系列的设计出欧陆式贝壳外形，并加上别出心裁的包装。 完美尊贵的巧克力 Godiva Chocolatier 就这样诞生了！
THis chocolate is my flavor chocolate , whilom he always buy for me. bt until nw i jz kw this kind chocolate is brand chocolate.Haha. before time i really dun kw is brand chocolate.so sorry for u. u never tell me this chocolate so famous. i kw u sayang me bt also need tell me leh .....me eat so many time le oso dunno , so siao shui d loh. no face le....>.<
bt nt jz u buy for me eat oni.....ur friend oso gt buy for me , let me eat till so happy still dunno the history=.=..........next time remember tell me anyt hing wen ur buy for me/ thanks ur always gv me play class d , eat expensive d lol......gv every best thing......i more prefer money , hahahahahahaha
PS/ANy like eat chocolate can try to online buy, cz our malaysia jz at KLCC gt sell. bt can online buy oso. very delicious d chocolate.
http://www.godiva.com/godivacollection/guideToGodiva.aspx
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